Michelle Smith
SENIOR COPYWRITER, CREATIVE STRATEGIST & COMMUNICATIONS PROFESSIONAL
Hi, let's skip the formalities - you can call me Chelle.
As a strategic storyteller, my aim isn’t simply to find the right words for your website, campaign, or communications project. It’s to get to know you, to understand your vision, ambitions and audience; and turn that insight into creative, compelling content that helps you achieve results.
Because great storytelling isn’t just about what you say. It’s about knowing why you’re saying it, who you’re saying it to, and what you want it to achieve.
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Stories shaped by strategy
I want to know what makes you tick. What gets you excited, what fuels your fire and what you want people to think, feel or do when they encounter your brand.
I've spent years fine-tuning the way I shape and share stories. Over time, I've established a diverse portfolio of brands and projects so that I can offer a full suite of services designed to help you stand out from the crowd.
You're not looking for a unicorn, just someone who knows what to say.
My services range from simple content and copywriting briefs, to full strategic branding, tone of voice projects, multi-media communications and public relations.
Backed by experience, I bring together strategy, creativity and words to turn what you do into a story people actually want to hear — and most importantly, one that gets results.
Because the best stories aren’t just well told. They have somewhere to go.
Content &
Copywriting
Public Relations
& Comms
Consultancy & Branding
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ABOUT ME
Ask me where it all started and I'd tell you I grew up with my head in notebooks, scribbling down words I thought nobody else would read; until one day they did. Now, almost seventeen years later, my love for writing, communications and story-telling has given me the greatest privilege of working alongside some truly incredible brands, businesses and people.
From small start ups to huge orgs, certified b-corps and award-winning enterprises, I've helped shape the narrative of some brilliant campaigns - and I can do the same for you, too.
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CONTACT ME
Contact me to book a complimentary 30 minute discovery call, or to enquire about my services and rates. I can't wait to chat to you.